The LPGA is committed long-term to change the face of golf, making the sport we love more diverse, accessible and inclusive. As part of our mission to make the game more welcoming to under-represented girls and women and to become a more racially diverse association, we are unveiling a new initiative to spotlight the stories of the diverse women and girls within the LPGA.

At the LPGA, we refer to the action plan for our diversity efforts as “C-Me.” C stands for Commitment and Me stands for each individual making a personal commitment to listen, learn and be better on this topic. The “C-Me” also has another meaning. It’s about women and girls seeing other individuals who look like them in golf.

In this video, Technical Editor Joel Tadman and Kit Alexander discuss the 12 biggest trends they think will impact the world of golf equipment this year at both amateur level and on the biggest tours around the world.

Check out the top shots of the week from The American Express 2021, featuring Tony Finau, Patrick Cantlay and Jimmy Walker among others.

GENERAL ADMISSION TICKET HOLDERS ON WEDNESDAY WILL GET TO EXPERIENCE THE ICONIC 16TH HOLE

Tournament Chairman Scott Jenkins and the host Thunderbirds are declaring Wednesday (Feb. 3) during tournament week of the 2021 Waste Management Phoenix Open as “The People’s Day at The People’s Open”. This day will be exclusively for anyone with a Wednesday general admission ticket and will allow those limited number of fans to experience the famed 16th hole, subject to strict capacity limitations. Limited tickets for Wednesday are still available at WMPhoenixOpen.com.

“Waste Management Phoenix Open fans are some of the greatest fans in all of golf,” Jenkins said. “We are very excited to provide a special opportunity for our fans to experience the iconic 16th hole in a socially distanced and responsible way. Our strict COVID safety protocols, such as mandatory wearing of masks, will be enforced throughout the entire tournament, including the 16th hole. ”

MCILROY TO MAKE FIRST APPEARANCE AT TPC SCOTTSDALE; FIELD NOW INCLUDES 19 OF TOP-50 IN OFFICIAL WORLD GOLF RANKING

Tournament Chairman Scott Jenkins announced today two-time FedExCup champion Rory McIlroy and 12-time PGA TOUR winner Jason Day are the latest to commit to the Waste Management Phoenix Open field, which will tee it up February 1-7 at TPC Scottsdale. Both players are currently ranked in the Top-50 of the Official World Golf Rankings (OWGR), with McIlroy at No. 7 and Day at No. 43.

“We are excited to welcome Rory to the WM Phoenix Open for the first time ever and glad to welcome back Jason to TPC Scottsdale,” Jenkins said. “They are some of the most accomplished players in recent PGA TOUR history and continue to add to the already impressive list of world-class golfers in the field. We are ready to get things going and looking forward to watching these great players tee it up at ‘The People’s Open’ next week.”