“This surge in viewership is a result of investment in high-quality programming to reach more viewers across all platforms,” said Mike McCarley, president, golf, NBC Sports Group. “We look for this momentum to continue with the unprecedented slate of upcoming events, including golf’s return to the Olympics, the PGA TOUR’s FedExCup Playoffs and a Ryder Cup hosted in the U.S.”
Golf Channel Viewership: Most-Watched July Ever
For 24-hour Total Day (6AM-6AM), 136,000 average viewers per minute were tuned into Golf Channel during July, a +21% increase vs. July 2015, and second-most-watched month this year. Highlights driving this growth include:
- The Open, Golf Channel’s first coverage of a men’s major championship (July 14-17):
- Most-watched day in Golf Channel history on Friday, July 15 (638,000 average viewers per min)
- Golf Channel ranked as No. 1 Sports Network on both Thursday, July 14 and Friday, July 15 for Total Day, as well as during the network’s coverage on Saturday, July 16 and Sunday, July 17
- Golf Central’s Live From The Open platform was most-watched for this event on record (2006-2016)
- The Senior Open presented by Rolex (July 21-24):
- Golf Channel and NBC’s coverage +90% vs. 2015, most-watched since 2009
- Golf Channel’s coverage of the Final Round was the most-watched for a senior golf event year-to-date (602,000, +72% vs. 2015 on ESPN 2) and most-watched final round at this event since 2011 on ESPN
- Ricoh Women’s British Open (July 28-31)
- Golf Channel and NBC’s coverage +79% vs. 2015, most-watched since 2009
- Final Round on NBC is second most-watched Final Round of an LPGA major this year (858,000)
- Final Round on NBC is most-watched at this event since 2009 on ABC (997,000)